‘Spring/Summer 19’ Client: HAGLÖFS

Haglöfs are a Swedish brand defined by technical quality and durability as much as their commitments to sustainability.

We were approached by them to photograph their new spring/summer 2019 collection. The brief included location scouting, sourcing models, creative direction and delivering a range of stills to cover trail running, hiking, scrambling and camping. We shot in Chamonix’s Aiguille Rouge in summer 2019.